How is your TOMA?

TOMA – Top of Mind Awareness – is an important component of a comprehensive marketing plan.  It always helps if a prospect has heard of you when he/she receives your letter and/or call.  And if your business name is part of a directory, TOMA helps makes someone looking for your type of service think they already know you – and call. 

 

But how does one achieve effective TOMA on a limited budget?  Here are a few ideas: 

1.      Build a media list and send announcements of every little thing you do!  Got a new client?  Attended a seminar?  Participated in an event? No action is too small!

2.      Write an article for a professional publication.  And if it’s published, be sure to issue a press release and send copies to prospects. 

3.      Write a letter to the editor of a professional publication commenting on some recent article.

4.      Purchase a small display ad with a compelling headline to run regularly in a publication that reaches your target audience.  The compelling headline is more important than your business logo, because that’s what grabs attention and leads the reader to see who you are. 

5.      Send regular postcards with industry-relevant facts of interest to prospects and clients. 

6.      Be a regular on social media.  Tweet, post on Linked In, Facebook, Google +, etc.  Blog.  Use the opportunity to display your expertise by either original posts or by sharing.  Keep your name front and center! 

 

Remember, everything you do to keep your name and your reputation out front contributes to your TOMA, and helps grow your business.